Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands to a target audience. It encompasses a wide range of online marketing activities, including but not limited to search engine optimization (SEO), social media marketing, email marketing, content marketing, and online advertising. The goal of digital marketing is to connect with potential customers, build brand awareness, drive website traffic, and ultimately generate leads or sales through various digital channels.

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